Breaking the bladder weakness taboo

It’s estimated that between 3-6 million Brits experience some form of bladder weakness every single day¹. It’s a condition that carries unnecessary stigma – people feel uncomfortable talking about it, which holds them back from solving the problem.

We believe you deserve more than a lifetime of leaks.

#LetsPeeHonest is a campaign that aims to destigmatise bladder weakness by opening up the conversation about this common condition, and to highlight that a long-term solution is available to overcome it.

Kick starting the conversation

We’ve partnered with a special team of experts including TV presenter Nadia Sawalha to kick start the conversation during World Continence Week (17-23 June). However, we’ll continue to push the #LetsPeeHonest message with great advice from Chartered Psychologist and Behavioural Change Expert Dr. Meg Arroll, and Pelvic Floor Expert Jane Wake. Nadia has also shared her personal bladder weakness story to help encourage others to open up and seek out a solution to this common problem. Read her story.

Follow the campaign on social media by searching @myinnovoor share your story on social using #letspeehonest