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Let's Pee Honest!

Together we can break the taboo around bladder weakness

It’s estimated that between 3-6 million Brits experience some form of bladder weakness every single day1. It’s a condition that carries unnecessary stigma – people feel uncomfortable talking about it, which holds them back from solving the problem.

We believe you deserve more than a lifetime of leaks. 

#LetsPeeHonest is a campaign that aims to destigmatise bladder weakness by opening up the conversation about this common condition, and to highlight that a long-term solution is available to overcome it.

We’ve partnered with a team of influencers and experts to kick start the conversation this World Continence Week (17-23 June), and we’re also very excited to announce our partnership with TV Presenter Nadia Sawalha. Nadia will be helping us on our journey to break the taboo by sharing her personal experience with bladder weakness, and how talking openly about it helped her to find a long-term solution.  

Read Nadia's Story.

Share your story on social using #letspeehonest

Follow the campaign - @myinnovo/ @myinnovoglobal


I’m a professional over sharer, and still I found it difficult initially to talk about it, but I’d really encourage women to talk to each other, and help each other through. And by talking, you don’t feel so alone, and there are solutions out there that maybe you’ll never hear about unless you have the conversation.

Nadia Sawalha

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I think it's really important to have open conversations about bladder weakness. We tend to think it's a taboo subject and we can't talk about it. Well the thing is when you talk about it and share these problems, you realise there is help out there.

Jane Wake

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In my experience, people with bladder weakness can have symptoms for years and years, even decades. They don’t realise the effect of stigma and the psychological aspects of illnesses and how this impacts on their behaviour. This creates health limiting beliefs that hold you back from living a fulfilled life.

Dr. Meg Arroll

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It’s a silent epidemic. The World Health Organisation says it’s the last taboo with regard to healthcare. So that was the drive that pushed me to try to develop something meaningful that could enhance people’s quality of life and reduce the symptoms associated with this condition we call Stress Urinary Incontinence.

Dr. Ruth Maher

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So many women have this problem, but no one is talking about it because it's such a taboo topic. What I think is so genius about the creation of the INNOVO Shorts is that it's technologically sound, it's forward thinking, and it works. And you can do it in the privacy of your own home

Dr. Sherry Ross

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Our #LetsPeeHonest Experts


Nadia Sawalha – TV Presenter & INNOVO Ambassador

Jane Wake – Pilates Instructor & Pelvic Floor Expert

Dr. Meg Arroll – Chartered Psychologist & Behavioural Change Expert

Dr. Ruth Maher – Physiotherapist & Co-Inventor of INNOVO & Dr. Sherry Ross – Award Winning OB/GYN

Nadia shares her story with Jane

Dr. Meg advises Nadia on behaviour change

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No more leaks, pads or worries.

Living a life without bladder weakness is a real possibility with INNOVO. Clinically proven and completely non-invasive, INNOVO delivers results in as little as 4 weeks!2

powered by Typeform

The long-lasting solution to bladder weakness

- Clinically proven to work
- Treats the root cause of leaks
- Non-invasive - there are no probes to insert!
- Safe & comfortable
- Easy to use & put on
- Fits in to your life
- Suitable for women & men of all ages
- Supports landfill reduction

Learn more about INNOVO

1) NHS Inform – Urinary Incontinence

2) Soeder S, et al, A randomised, controlled, double-blind, clinical study to compare two neuromuscular stimulator devices in female stress urinary incontinence: Effects on symptoms and quality of life. IUGA Conference 2018

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