Since launching in March 2016, INNOVO, a revolutionary, non-invasive, and clinically proven device that helps users overcome bladder weakness, has only been available to purchase through the website. In an exciting step forward for the company, Atlantic Therapeutics Group Ltd has just teamed up with selected retailers to trial the product in a retail environment, offering INNOVO in exclusively selected pharmacy stores across the UK. The move to both an online and retail environment will provide INNOVO with exposure to a wider audience, and will provide a more hands on, tactile experience for customers in store.

Exclusive London based pharmacy John Bell & Croyden was the first retailer, with a high end product launch event hosted in the VIP area of the store on Wigmore Street, Marylebone on the 22nd February 2017. This was followed by a nationwide roadshow of 17 LloydsPharmacy stores, which concluded on the 7th March 2017.

The roadshow included in depth product training of INNOVO with John Bell & Croyden & LloydsPharmacy staff to ensure they could provide potential INNOVO customers with the best product information and advice possible; gift bags, delicious cupcakes and an in store competition which put entrants into a draw to win a luxury spa break for two, valued at £700. INNOVO is all about rehabilitation, rejuvination and wellness, and the spa break reinforces that message. The competition runs until the end of March 2017, and is available to enter at selected LloydsPharmacy stores.

The roadshow events were designed to introduce the INNOVO brand to staff and customers alike, and to encourage them to consider INNOVO as a credible solution to their bladder weakness issue, and a great alternative to pad use.

"Too many men and women in the UK are suffering with this condition everyday, and it bothers us that they think they should have to just put up with it. It can be debilitating and embarrassing, we understand that, and we want them to know there is a solution out there that is comfortable, safe, painless, and results can be seen in as little as 4 weeks", explained Tori Bishop, Digital Marketing Manager for INNOVO.

"We are excited to be out on the road, speaking directly to customers about INNOVO. It's so important to us that we spread the word about INNOVO, to ensure we can help as many people as possible to overcome their incontinence issues", she said.

If you'd like to discuss the INNOVO device in store at John Bell & Croyden, or LloydsPharmacy, stockist details can be found here.

For a confidential chat about your struggle with Bladder Weakness, or to talk about the device with an INNOVO representative, FREE PHONE 0800 028 5687 (9am - 5pm).

Posted by: INNOVO Team, 20 March 2017

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