This June INNOVO is proud to take part in World Continence Week in an effort to raise awareness around Stress Urinary Incontinence (SUI) and empower women to take control of their bodies, their health and their lives. 

In celebration of this landmark week, we’re ending the silence, breaking the taboos and encouraging women to speak up about incontinence and seek change. At INNOVO we want to help women understand their pelvic floor and whether it gives them power or makes them feel powerless. 

Founded by Dr. Ruth Maher, INNOVO is the first-ever non-invasive, at-home solution designed to treat SUI with a single pair of smart shorts. Each short contains eight panels that deliver multipath technology to engage the pelvic floor muscles to perform 180 precise Kegels per session. When used for 30 minutes a day, five days a week for 12 weeks, more than 87% of women report experiencing dryness.

“I want to shine a light on the subject of incontinence, one of the last taboo women’s health topics,” says Dr. Ruth. “Women should not be told leaks are a normal part of aging or childbirth, with the only ‘solution’ being to cope with symptoms using pads. With INNOVO, a real solution exists. One that treats the root cause by strengthening and enhancing the coordination of the pelvic floor muscles, giving women the opportunity to live a leak-free life.”

Journalist and writer, Joan Lunden and her daughter, Jamie Hess have joined INNOVO in helping educate women on stress urinary incontinence and resulting bladder leakage. In celebration of her book, Why Did I Come Into This Room? Ms. Lunden is on a mission to get women to open up about aging and everything they go through during the perimenopausal and menopausal stage.

“One-third of women suffer from incontinence,” says Ms. Lunden. That’s millions of women all over the world not talking about something that’s affecting their lives. I want to shift the conversation so that we can talk about these issues and help each other fix them with products like INNOVO. The more we talk, the more change we can create, and the more power we collectively have.”